The fact the FAA fined him says he wasn't being cooperative.
I recently dealt with a local drone operator that got elevated up to the FSDO. I tired to talk to the guy, tried to educate him. The FAA tried to talk to the guy, tried to educate him, tried to work with him, you know the whole compliance philosophy we hear so much about. They really didn't want to elevate it up to taking action against him. In the end, the guy refused every olive branch that was offered, and now the FAA is looking to take action against him as well. In our case, the guy was clearly posting photos and video from within controlled airspace, at elevations clearly over 400 feet, even at night, all the while offering to sell his photos through Facebook while possessing no Part 107 certificate and not seeing any need to be compliant.
The FAA realizes there are lots of drone operators working around the fringes of being legal. They aren't out to get them all. They aren't prosecuting 12 year olds flying a $100 drone at 50 feet in their back yard. But there are some people that have gone way beyond that, are not remorseful, and believe they have done no wrong and there is nothing anyone can do about it. Narcissism doesn't even begin to describe these personalities.