I never did get why people hated fruitcake so much -- or at all -- because the fruitcake I grew up with was absolutely amazing. Mom made simply wonderful fruitcake, every year, like clockwork, and we all loved it (despite the near total absence of booze; she just used a little wine on it. Mom wasn't a teetotaler, but was not a drinker at all.)
Last night we ate fruitcake. My wife made it, with a hybrid of my Mom's old recipe and another one she found on line. Our son asked for it for his birthday (he's 32 now). It's good, very nearly as good as I remember Mom's being back in the 60s and 70s when she was at her fruitcake peak. She started too late, and we weren't able to find candied fruit peel locally, so there was a certain degree of improvisation. Also, with neither of us having done it before ourselves, I was unsure just how much brandy we could use before it got soggy. Lesson learned: More. Plenty more. But it was still awesome, and consumable by the younger kids too.
I've had plenty of store-bought fruitcake, and it by and large explained and justified people's disdain for it. Most was obviously "value engineered", made to minimize the cost of ingredients. You just can't do that. It is, however, like eating a frozen TV "steak" dinner and deciding you don't like prime rib based on that experience. Like riding in a clapped-out yellow Prius nearing the end of its New York taxi service, and deciding that you'd rather walk than take that trip in a Maybach limo because taxis suck.
A few days back we watched an episode of "Inside the Factory", a great BBC show. This episode was inside a factory that makes "Christmas cakes" in the UK. The bake these suckers early in the year and they go into storage for a minimum of six months before finishing, so the entire cake has consistent moisture and the flavors marry. Then they inject 60cc of brandy, which is a pretty impressive amount to soak a cake.
We'll do fruitcake again next year. We'll start much earlier -- weeks or months in advance. We'll have all the proper ingredients. We'll use more booze. It will be epic.
I love a good fruitcake. If you hate fruitcake, then you've never had a proper good one.