I have been in and around trucks my entire life, including owning and operating a trucking company. I can say with a great deal of authority and expertise that both Ford and GM have been letting us down and that's a shame. I went from being a firm Ford/GM guy to a very firm Ram guy. My reasoning is simple and I'll explain.
First lets talk Ford, it's what I grew up with and was my first love. I've driven and owned everything from a Ranger up to a LTL9000. They used to be great but lately they just seem to be on a slow decline of either bad/lazy engineering or bad quality control or both. They have the right ideas but I think they are executing poorly and agree that auto stop/start feature is the worst, especially on the new turbo motors. That's a shame because those new turbo motors should be brilliant, but they fall short. It's those little shortcomings all over that hurt Ford the most I think, they really add up.
Now GM, I can't advise strongly enough to run away from pretty much anything GM builds or has built in the last 15 to 20 years. There build quality is absolute rubbish and there customer support is worse. This is also a shame as I was a GM fanboy and have owned square-bodies (which I love) and even run those old White/GM commercial trucks which were solid. They own/bought/partnered with several great companies and technologies which on paper should be awesome, but the real world story is the opposite. Quality control, build quality, customer support, life expectancy are all bottom of the barrel and not looking like they want out of the bottom either.
Dodge/Ram is what I now buy. No they are not as fancy, plush, or feature rich as Ford, Gm, Toyota, or even Nissan but that's not why I buy a truck. Now, having said that, I really like how comfortable they are and am perfectly happy with my trucks features and plushness. The more important part for me are things like customer service and reliability and longevity etc. Chrysler as a whole has provided by far the best customer service to us for the last 20 odd years now. We've not had a ton of breakdowns or issues, I've always felt we were normal in that respect, the just are there for us every time and regularly go above and beyond, not something I can say for any other manufacturer car or truck. The trucks perform above expectation without fail, also not something I have been able to say about the new offerings from the others. and they have been reliable, very reliable actually, again not something I can say for the others.
Toyota/Nissan are both trucks I have considered but decided for a variety of reasons they just don't fit into real world flexible truck use for me. Toyota's have a good reputation for reliability and acceptable reputation for customer service but they cost more to run/own and are not as capable as my Ram. They don't seem to be bad per say just not right for my real world abuse. The Nissan's reputation isn't terribly good and their customer service isnt great either. The trucks aren't as capable and aren't as long lived, they just seem to fail on every front in my book. They are pretty though and I understand they are very plush and comfy ...
Also, I don't think I'm biased brand wise, I tend to look at the facts of something as opposed to how I feel about it. My current fleet is - 1973 Chevrolet Chevelle, 1983 Ford F100, 2008 Toyota Matrix, 2017 Volkswagen Jetta, 2019 Kia Forte, 2021 Ram 2500 6.4 Hemi. So I have a good mix currently and my Ram 2500 is my second Ram in a row, something I have never done before but my first truck was so good and when I comparison shopped the competition was just not up to the task. While the new Ford F250 7.3 "Godzilla" ran a strong second it still fell down on customer service and mechanical reliability ...
Last thoughts, I avoid anything with direct injection or a stop/start feature I can't disable. Both are reliability issues waiting to happen. We could go down a rabbit hole on this one but suffice it to say that it is well understood now that with direct injection soot/carbon build up and issues related to that will happen, not might but will. It's more a matter of when not if on direct injection. And stop/start systems are already show increased wear cycles and parts replacement, starters come to mind immediately.
Ok going to get my flame proof suit on now that I've fired shots LOL