First, I liked Revenge of the Fallen. Not Shakespeare, but for something to watch, eat popcorn and drink beer it was fine. I have heard the raven-haired beauty in the first two movies will not be present in the third. Her loss, I doubt she will be noticed missing as I have no doubt they will find a suitably endowed replacement.
Second, Battle Beyond the Stars was truly dreadful in just about every way.
Third, I agree the theater missed a wonderful promotional opportunity in not having Jay appear in costume. I assume the lights in his suit can be deactivated so as not to provide a distraction, and Jay usually seemed gentlemanly enough to deactivate them so as to not cause a nuisance. After all, he called them.
Last, this puts the lie to the commonly stated mantra that I often read here (especially in the SZ) that business people, especially small business people, always know what's best for business.