Similar to the "what do you look for in a flight school" thread, how did you find out about your flight school?
We just stated a new school at OZW in SE Michigan. Its part of a 135 operation with a brand new hangar and no time building instructors. All "seasoned" guys and so far we have been just picking up students via word of mouth. Wondering if there are places to advertise that would be worth our effort?
http://www.airaaviation.com/
Thanks!
Seth
I looked online and found that there were four (at the time) within a reasonable driving distance of my house. One was at a big airport with lots of Boeing and Airbus traffic; one was at an MF field (a Canadian thing, with a FSS and mandatory frequency but no tower); and two were at little class G fields.
I chose the one at the big airport, even though the others warned me that it would cost me a bit more with delays, because I wanted to be comfortable flying in the system, instead of being one of those pilots so petrified about talking to ATC that they'll fly 100 miles out of their way to avoid it. From day one it was ATIS, Clearance Delivery, Ground, Tower, Terminal, Practice Area, ATIS, Terminal, Tower, Ground. ATC phraseology and wake turbulence separation were second nature long before I soled. I ended up paying about $1,000 more for my PPL (in 2002 Canadian dollars), but no regrets -- it really paid off. The first time I flew into NY airspace, I felt as much at home talking to NY approach there as I did talking to ATC around Ottawa here.
I guess my long, rambling point here is to figure out the value proposition that makes your school different from the others. Anything can be an asset -- if your airport is busy, then people get good training in an ATC environment; if it's not, then they get fewer delays and save on training. If it's close to the practice area, mention that. Etc. Almost anything will be an asset for some students, even if it scares away others, and the students who do come will be more likely to be happy and stay, because they
wanted what you had to offer.