What does it mean to "certify?" G100UL has not met ASTM standards.
As they teach in law school, the purpose of any specification is to simplify commercial transactions... if buyer and seller can reference a specification, it greatly simplifies the commercial transaction. As allowed by Federal law, GAMI chose to use a proprietary specification for their fuel rather than a consensus organization generated specification. But, GAMI's specification references about 40 ASTM consensus-organization specifications for the various properties of the fuel.
ASTM has no standard for 100 octane unleaded avgas as yet... so there's no option to meet an ASTM standard for 100UL unleaded avgas. That may come in time... GAMI had a number of good business reasons to use a proprietary specification for now, but that's an entire other discussion.
In order to sell a product, one generally has to certify that the product meets the specification. Interestingly, GAMI took a much more rigorous approach to certification of their fuel against their specification than has historically (since 1937) been used for avgas. The historic model is that each producer of avgas self-certifies that his fuel meets the specification. Instead, GAMI's fuel certification introduces FAA oversight into the batch certification process. The process is accomplished by GAMI, but under the terms of their STC, and the normal FAA supervision of any material produced to be used with an STC... PMA, parts manufacturing authority, if you will. AFAIK, no other fuel producer has that level of FAA quality process. I think it's something GAMI is entitled to be proud of, as a quality control step in production of the new fuel. But of course, the devil is in the details, and only time will tell the actual impact.
As you know, self-certified avgas has failed in commercial practice... Chevron and Mobil, at least, have had somewhat spectacular quality control failures in delivered avgas. Whether GAMI's FAA-approved process will be superior in practice remains to be seen... but it's a worthy effort I think.
Paul