I understand that they won't want to get into an off-roading war with the Jeep Wrangler. However, they can likely build something fairly easily that will do 95% of what the wrangler does. I think if they were planning on using an existing platform, they wouldn't bother bringing back the Bronco nameplate. I think they'd just go with something like the Everest and call it a day. People would easily shrug off an attempt at a "rugged Edge" whether it failed or not. If you bring back the Bronco, and don't do it justice, Ford will get absolutely raked over the coals for it. The only justification I can find for using the Bronco name, is if they intend to build something that can be used like the old Broncos were, otherwise you're just slapping the badge on a plush crossover SUV and there's no reason to bring the old name back. As always, time will tell. I just have a feeling that the Ranger will disappoint those fans who want a compact pickup truck, but the Bronco will garner some real attention.