If you are talking about SouthWest....you can have them. Until they get assigned seating I will not fly them.
...and if they ever go to assigned seating, they will have lost one of their key advantages to the business travelers who have been the foundation of their successful growth.
I rarely have sufficient advance notice to reserve a decent seat, and often find that the identity of others who will be traveling with me (names and how many) are uncertain until fairly close to departure time; with most carriers (and especially in DFW area, with AA) I end up stuck in a middle seat, maybe near a lav or between the engines on an MD80, and getting the group together is rarely an option. With SWA, we choose our owns seats, together, without difficulty, and now that they have updated their boarding process, there is no longer a line-up for boarding like on other carriers- I remain seated until, literally, seconds before we board. So much less stressful. Also, generally cleaner planes and almost always, more room between rows, and the best-paid airline employees in the marketplace seem to thank you by treating you like ... like they're glad you're there. Imagine that!
I like UAL's E+, but they're less than a bit player in our market.
Each their own, but for the rare times I need to fly commercial, Southwest
just gets it done with greater quality, and better value. They have a superior business model.
I'd still rather fly myself, though!