Rolling takeoffs from a 90 degree taxiway aren't rocket science. Just don't be that aggressive.
I've aborted plenty of takeoffs and never had to do the carpet dance. Incident or irregularity reports generally have to be written, but that's no big deal. I'm guessing that he was too lazy to do 15 minutes of writing.
He probably didn't know that he was burning that much tire. He probably thought that it was just getting a bit scuffed.
I'll place my bet that this was the last leg of the day, they had to make it to ATL because one or both of the crewmembers commute, and there's only a minimum of time for the last connecting flight home.