I guess that's my point in a nutshell. There aren't that many pilots around, and the number of those pilots who have the enormous amount of cash needed to buy, fly, and maintain a VLJ is sort of tiny. Plus, many pilots who do have the scratch to buy the plane have already taken that money and purchased something cool, like a P-51 or a Strikemaster. So: not many candidates in the marketplace.
A parallel to this problem, I believe, is that many owner/pilots choose to buy a plane like the PC-12 (or King Air, or whatever) because they can rent it out for charter when they're not using it. When you have a plane like a VLJ where the emphasis is not on passenger comfort and amenities, it becomes exponentially harder to charter it out to defray costs.
I've always thought the VLJ concept was stillborn. Many disagree, but I still think that there are too many reasons to not buy the planes in the face of so many more attractive airplanes.