So if the goal is to make something that pretends to be CO2 neutral, but isn't really, then I think it has a chance. Because as I see it, all of the neutral CO2 that they call "carbon" things are in the same category. People are far from CO2 neutral, but this still makes more sense than cutting down trees to put up solar panels.
But if it's supposed to be real, then I think it's just silly. Locally a company tried something as seemingly straightforward as a garbage incinerator that was energy (not CO2) neutral, and quickly discovered that it was an environmental disaster. Way too many chemicals, particulates, and metals being discharged, unless they did a lot of extra heating and made it a giant energy sink.