Cars, ditches, power lines, sign/light poles, mailboxes, potholes, and did I mention power lines?
In addition, the pavement is usually going to be very narrow. An interstate highway is only 36 feet wide... When's the last time you landed on a runway that narrow? And just a couple more feet away are the signs, etc...
In this case, it looks like there were both roads and fields available. With the snow being of unknown depth and consistency, I'd have maybe lined up on a road first to see if I could see what the hazards were, as long as I could keep the option of switching to a field.