Kenny Loggins. Danger Zone. FTW.
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The two major no-nos IMHO are 1) using the same damn song everyone else used because the word "fly" or "flying" is heard at some point, or it's from a popular movie about pilots or flying (I SO do not want to hear "Danger Zone" or "Learning to Fly", etc. again!)... and 2) being all "purist" with ambient audio when said audio is just garbage (all those cool air-to-air clips where all you hear is the slipstream destroying the mic, etc).
I've tried so hard to get great airshow audio, for example, but without a rather expensive shotgun mic (and a compatible camcorder or portable audio recorder (which would then require you to sync video and audio later), 9 times out of 10 I get people talking nearby or another aircraft idling, taxiing, or running up nearby. It's heartbreaking... the equivalent to someone's head moving into frame as you're shooting that perfect video or photo moment.
I think a judicious mix of ambient sound and music can be great...
http://www.youtube.com/watch?v=4Dk6QOJ0efQ
You gotta love the sound of the Champ, but when you want to present enough nice visual stuff that the clip's getting long, that BBBBBLLLLAAAATTT gets stale after a while, IMHO. In this one, the ambient track is still there, but it's way down in the mix. I think I succeeded in picking a song that goes well with the video, and the subject matter of the song "Found a Brand New Baby" is also apropos, even if it's an obscure reference.
But I like to fade back to ambient sometimes...for landings, in particular, because the engine is subdued and you can hear some interesting noises.
I also use just music...
http://www.youtube.com/watch?v=cEz4lPwo82U
When I use music, I try to edit the video to the music. I hated to crank up the beginning of the song again, but I didn't want to delete the last few shots. It sort of worked with this one, especially when it goes to the same song over the loudspeaker at the end.
Reminds me of a flying video pet peeve: IF YOU NEED MORE THAN ONE SONG FOR YOUR CLIP, IT'S TOO LONG!!!
Then there's just ambient audio...
http://www.youtube.com/watch?v=Gip53AjfPLs
I tried to keep the camcorder out of the slipstream most of the time, which helped. And a little editing goes a long way... I try to keep these clips short and to the point. But this was a rare success, audio-wise; it's hard to get ambient in-cockpit or in-cabin audio that actually enhances the whole thing.