I found this quote in the article interesting:
“The Franco-German company had hoped the superjumbo would challenge Boeing's 747 and revolutionize air travel in the 21st century.”
The 747 wasn’t its competition. It was killed by the 777 and 787.
And its own A300/A330.. Airbus totally missed the mark. I never understood really what their angle was. They should have learned from the A340, and especially A340-600, the failure of MD-11, the success of the A300, A330, 767, and lastly the 777, that 2 engine was the way of the future... and Boeing's own 747 figures have been shrinking ever since the 767/777/A330 time anyway... Ironically Airbus took a big gamble on the A300.. and they did pioneer twin engine travel on bigger planes with the A300 being THE FIRST ETOPS airliner... the Boeing 767 didn't come along until much later. The A340, and especially A340-600, always had softer sales.. so they knew that 4 engine travel was not what the market was looking for. You have to think part of this was ego driven, as just wanting to undertake a project like that and have something "like" the 747 in their product lineup. By the time they started to actively think about the A380 (around 1990) they should have known that >2 engine travel was a shrinking area
Plus, for better or worse the 747 cemented itself during this perceived golden age of air travel with Jaun Trippe, Pan Am, etc., it honestly did revolutionize air travel. Not sure how Airbus thought the A380 would be doing the same... when, it had already been done decades before and twin engine planes are now cheaper and just as safe
The other thing they missed an opportunity on was using this for any kind of freight. The 747 lives on in the freight world.. and there aren't many choices for very large freight transports.. C5 is military only, so the AN-125 your only other option outside 747. Granted, my understanding is that the the A380's upper level's floor is a critical structural piece so there was no realistic way of turning it into a cavernous beast
**Lastly, it's ugly. For whatever it's worth aesthetics still mean something to people. And where the 747 just looked downright gorgeous the A380 just seems nasty
I was surprised as well that they sold as many as they did
Same here.. I never really understood what market it was going for.. and if Middle Eastern carriers hadn't ordered these things it would have basically been just a handful of European carriers ordering it, and well, they sort of have to since they basically built it. The countries that make up Airbus love doing this kind of thing.. Concorde, Dassault Mercure, etc.